I'm currently reading "Don't be a vidiot!". The view in this article is partially out of date but there are still a few elements of truth about lack of imagination in the industry. However there are still plenty of wackey titles to go around that broke the mould. However the only way we have to worry is if the On-live service takes over.
Costikyan, C. (1998) "Don't Be a Vidiot" Conference Paper. Game Developers Conference. Available online: http://www.costik.com/vidiot.html.
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